TempBook

Have you ever tried to drive to a new destination without any maps or GPS locator? Maybe not as it might be disastrous in situations where you can’t ask the local people for directions or read road signs due to language barriers. Well, sometimes many business owners drive full throttle without having a destination in their mind not to talk about maps and gadgets. And this is one of the main reasons why business is lost quickly. As high as 75 percent business are lost within the first two or three years of their launch in the contemporary competitive market. So a business plan is must for your success, whether you are going to expand or launching your new business.

Business Plans For Dummies, 2nd Edition has been Co-authored by Paul Tiffany and Steven Peterson and provides valuable strategies to keep your business on track and highly a goal oriented. Paul Tiffany, PhD, happens to be the professor at the Wharton School of Business and UC Berkley Haas Business School while Steven Peterson, PhD, is the CEO of Strategic Play and also works as at UC Berkeley Haas Business School. The book helps you in:

• You will be able to realistically analyze where your business is and where it can lead you.
• You will be able to apply a perfect business plan after creating one that suits you.
• You will be able to secure financing.
• You will be better equipped to avoid common pitfalls and use opportunities.

Briefly speaking, Business Plans for Dummies is your modern gadget equating to GPS, guiding to the destination of most suitable routes and helping to pre-plan to avoid jams and hurdles. It lets you discover how you can:

• Better equipped to identify your potential financiers such as angels, bankers, venture capital firms and others.
• Better equipped to formulate and crystallize your company’s values, mission and vision.
• Better equipped to identify your competitors and deal with them.
• Better equipped to analyze demand by considering their needs, decision-making processes, habits and other purchase trigger.
• Better equipped to analyze your company’s strong and weak points.
• Better equipped to make realistic forecasts and budgets by analyzing financial situation.
• Better equipped to anticipate growing trends and changes in the economy and the industry.
• Better equipped to consider new products, markets and product life cycle plan your business growth.
• Better equipped to deal with situations and nurture leadership qualities.